[KANALPARTNER] Combines Nordics and Benelux sales regions to align
global operations with key vendors and reseller partners, and support further
organic growth locally.
Exclusive Group, the value-added services and technologies (VAST) group, is combining the
operations of two of its most successful sales regions to create a new, dynamic and powerful
presence across Northern Europe. The new region, which comprises the whole of the Nordics
(Denmark, Finland, Norway and Sweden) and Benelux (Belgium, Netherlands and Luxembourg),
currently nets total annual Revenues of around 350m€ and will be headed up by Kris Van Den Bergh.
“This move creates a northern European powerhouse that mirrors the operational
organisation of our key partners and delivers the necessary critical mass to sustain further
growth,” said Julien Antoine, VP of EMEA at Exclusive Group. “It also reflects the significant
strategic importance of these territories to the Exclusive global business. We expect
increased operational efficiencies and expanded services coverage to be realised
immediately, while vendor and reseller partners are also set to benefit through enhanced
penetration into northern European markets.”
Leading the new region is Kris Van Den Bergh, promoted from his previous role as Regional
Director for Benelux. Ben Aelbrecht becomes General Manager for Belgium from his
previous position as Sales Director. Assisting the transition will be Fredrik Armandt, who is
departing the company later this year after nearly a decade leading the Nordics business to
unprecedented success.
“We are very grateful to Fredrik who has built a tremendous platform in the Nordics, and
leaves an outstanding team who are capable of fully exploiting its potential and achieving
our high organic growth ambitions,” commented Van Den Bergh. “And in Benelux, strategic
acquisitions have consolidated our strong market position as we reap the benefits of
leadership across cyber and cloud transformation categories. I see great opportunities
across the extended region, on both a global and local level, as our services, portfolio and
geo-reach continue to expand.”
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